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Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Singh, Ashutosh; Sajeesh, S.; Bhardwaj, Pradeep - In: European journal of operational research : EJOR 318 (2024) 1, pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
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Firm-created word-of-mouth communication : evidence from a field test
Godes, David; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
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Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian; Chen, Xinlei; Chen, Yuxin; Xiao, Ping; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10015057436