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~subject:"Advertising effects"
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Neuromarketing im Sport
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Advertising effects
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
Profisport
1,094
Professional sports
1,093
Sport
1,048
Sports
985
Fußball
584
Football
582
Sportveranstaltung
569
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
Germany
488
Sportorganisation
487
Sport organization
483
Markenimage
380
Brand image
379
Werbewirkung
359
USA
264
United States
252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Sports economics
213
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
180
Social web
180
Sportpolitik
170
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English
270
German
80
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Breuer, Christoph
7
Cheong, Yunjae
7
Nufer, Gerd
7
Kim, Kihan
6
Marwitz, Christian
6
Woisetschläger, David
6
Boerman, Sophie C.
5
Mazodier, Marc
5
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Esch, Franz-Rudolf
4
Häusel, Hans-Georg
4
Reijmersdal, Eva A. van
4
Rumpf, Christopher
4
Astous, Alain d'
3
Dudzik, Thade
3
Evans, Nathaniel J.
3
Greenwell, T. Christopher
3
Gröppel-Klein, Andrea
3
Hamelin, Nicolas
3
Heere, Bob
3
Huh, Jisu
3
Leng, Ho Keat
3
Neijens, Peter C.
3
Nitschke, Axel
3
Quester, Pascale
3
Taylor, Charles Raymond
3
Tsiotsou, Rodoula H.
3
Weber, Bernd
3
Alexandris, Kostas
2
Asada, Akira
2
Backhaus, Christof
2
Ballouli, Khalid
2
Bennett, Gregg
2
Bisen, Ayush
2
Brandes, Leif
2
Brickau, Ralf A.
2
Calabuig Moreno, Ferran
2
Chandon, Jean-Louis
2
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Fachhochschule Reutlingen / European School of Business
2
Springer Fachmedien Wiesbaden
2
Technische Universität Braunschweig
2
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Nomos Verlagsgesellschaft
1
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International journal of sports marketing & sponsorship
19
International journal of advertising : the quarterly review of marketing communications
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
Journal of sport management : the official journal of the North American Society of Sport Management
13
International journal of advertising : the review of marketing communications
12
Journal of advertising research
11
International journal of sport management and marketing : IJSMM
8
Journal of business research : JBR
8
Psychology & marketing
8
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
7
European Sport management quarterly : ESMQ
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
Sport management review
6
SpringerLink / Bücher
6
Sport, Business and Management : an international journal ; SBM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of sport finance
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Markenkommunikation und Beziehungsmarketing
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
2
Journal of current issues and research in advertising
2
Journal of marketing
2
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ECONIS (ZBW)
350
Showing
1
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10
of
350
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1
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
3
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
4
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
5
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
6
Online marketing during a global crisis : an exploration of
sponsorship
's effectiveness over the internet
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Journal for global business advancement : JGBA
16
(
2023
)
3
,
pp. 343-365
Persistent link: https://www.econbiz.de/10015057748
Saved in:
7
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
8
Special double issue on celebrity endorsements and
sponsorship
sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
9
Preisfindung für und Bewertung von Sportsponsorships
Chatrath, Stefan
;
Wengler, Stefan
-
2009
Persistent link: https://www.econbiz.de/10003884995
Saved in:
10
Die Kommunikationswirkung des Sponsor-Event-Fits : eine Analyse anhand einer Weltmeisterschaft
Kuester, Sabine
;
Schumacher, Monika C.
;
Tremel, Maurus
-
2010
Persistent link: https://www.econbiz.de/10008688788
Saved in:
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