Using IRI Infoscan data pertaining to six types of spaghetti sauces and employing an extension of the demand systems framework developed by Duffy, estimates are obtained of own-price, cross-price, and total expenditure elasticities as well as own- and cross-product advertising elasticities. We...

Recent studies have highlighted the role that internet advertising plays in supporting the revenue of rogue websites (Taplin, 2013; Watters, 2014). Certainly, such advertising generates enormous profit margins for operators of these websites, and present an ongoing threat to the viability of New...