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~subject:"Advertising effects"
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Emotional advertising: Revisit...
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Advertising effects
Consumer behaviour
83
Konsumentenverhalten
81
Werbewirkung
67
Belgium
58
Belgien
50
Advertising
42
Werbung
41
Brand management
27
Markenführung
27
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
18
Product placement
18
Emotion
15
Marketing management
15
Marketingmanagement
15
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marktforschung
13
Television advertising
13
Marketing
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Target group
9
Theorie
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
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Arbeitspapier
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Graue Literatur
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English
67
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Pelsmacker, Patrick de
57
Dens, Nathalie
30
Geuens, Maggie
15
Verhellen, Yann
8
Cauberghe, Verolien
7
Faseur, Tine
6
Janssens, Wim
5
Avramova, Yana R.
4
Goos, Peter
4
Aleksandrovs, Leonids
3
Rajabi, Mahdi
3
Bušljeta Banks, Ivana
2
De Meulenaer, Sarah
2
Oates, Caroline
2
Panic, Katarina
2
Purnawirawan, Nathalia
2
Tessitore, Tina
2
Weijters, Bert
2
Wouters, Marijke
2
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Baumgartner, Hans
1
Cauberghe, Veroline
1
Cornelis, Erlinde
1
Daems, Kristien
1
De Bondt, Caroline
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Diehl, Sandra
1
Eelen, Jiska
1
Eisend, Martin
1
Gauens, Maggie
1
Goessaert, Geert
1
Hudders, Liselot
1
Lewi, Martine
1
Maison, Dominika
1
Martens, David
1
Moons, Ingrid
1
Neijens, Peter
1
Neijens, Peter C.
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
2
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
3
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
4
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
5
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
6
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
7
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
8
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
9
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
10
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
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