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Introducing the Ad ECG : how the set-top box tracks the lifeline of television

Kent, Robert J.; Schweidel, David A. - In: Journal of advertising research 51 (2011) 4, pp. 586-593

Persistent link: https://www.econbiz.de/10009502008

Switching before the pitch : exploring television channel changing before the ads even start

Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386

Persistent link: https://www.econbiz.de/10010227707

Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing

Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100

Persistent link: https://www.econbiz.de/10009745859

Ad ratings when a marketer runs two commercial messages in one television program episode

Kent, Robert J.; Swaminathan, Srinivasan - In: Journal of marketing communications 25 (2019) 4, pp. 385-402

Persistent link: https://www.econbiz.de/10012203318

Synergy or interference : the effect of product placement on commercial break audience decline

Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 763-780

Persistent link: https://www.econbiz.de/10010468394

The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election

Fossen, Beth L.; Kim, Donggwan; Schweidel, David A.; … - In: Quantitative marketing and economics : QME 20 (2022) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10013190778

Television advertising and online word-of-mouth : an empirical investigation of social TV activity

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123

Persistent link: https://www.econbiz.de/10011645782

Measuring the impact of product placement with brand-related social media conversations and website traffic

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 481-499

Persistent link: https://www.econbiz.de/10012038422

A border strategy analysis of ad source and message tone in senatorial campaigns

Wang, Yanwen; Lewis, Michael; Schweidel, David A. - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 333-355

Persistent link: https://www.econbiz.de/10011884339

The Dual Effects of Product Placement on Consumer Choice

Schweidel, David A. - 2013

The use of product placement has grown rapidly in recent years. While technology has made it easier for viewers to avoid watching traditional television commercials, embedding products within entertainment offers a means by which marketers can reach their audiences. Though research has examined...

Persistent link: https://www.econbiz.de/10013095237