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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
4
Advertising
3
Sponsorship
3
Advertising planning
2
Brand image
2
High-profile sport league website sponsorships
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Internet marketing
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Markenimage
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Online-Marketing
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Sponsoring
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Sports marketing
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Website fit
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Website interactivity
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Werbeplanung
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Werbung
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Advertising industry
1
Basel II
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Beziehungsmarketing
1
Body portrayal
1
Brand
1
Brand equity
1
Brand extension
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Brand identity
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Brand management
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Communication
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Confidence
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Corporate reputation
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Electric power industry
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Elektrizitätswirtschaft
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Energieeinsparung
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Firmenimage
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Heo, Jun
4
Jung, A-Reum
2
Clayton, Michael
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Kim, Doyeop
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Koo, Gi-Yong
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Walker, Matthew
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International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
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Journal of marketing communications
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The journal of product & brand management
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ECONIS (ZBW)
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Effects of promotional-based advertising on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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2
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
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3
Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum
;
Heo, Jun
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
Saved in:
4
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
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