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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
23
Fernsehwerbung
19
Television advertising
19
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
15
Werbung
15
Internet marketing
10
Online-Marketing
10
Media usage
7
Mediennutzung
7
Brand management
5
Experiment
5
Markenführung
5
USA
4
United States
4
Arbeitsgruppe
3
Biometrics
3
Biometrie
3
Cognition
3
Computerspiel
3
Emotion
3
Fernsehen
3
Hörfunkwerbung
3
Interactive media
3
Interaktive Medien
3
Internet
3
Kognition
3
Perception
3
Radio advertising
3
Team
3
Television
3
Video game
3
Wahrnehmung
3
Australia
2
Australien
2
Brand image
2
Data protection
2
Datenschutz
2
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English
23
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Bellman, Steven
19
Varan, Duane
14
Potter, Robert F.
5
Robinson, Jennifer A.
5
Kennedy, Rachel
4
Nenycz-Thiel, Magda
4
Wooley, Brooke
4
Rask, Amy
3
Treleaven-Hassard, Shiree
3
Bogomolova, Svetlana
2
Cohen, Justin
2
Lee, Minkyo
2
Murphy, Jamie
2
Pedersen, Paul M.
2
Schweda, Anika
2
Simmonds, Lucy
2
Barwise, Patrick
1
Beal, Virginia
1
Brechman, Jean
1
Bruwer, Johan
1
Ciorciari, Joseph
1
Driel, Irene I. van
1
Faulkner, Margaret
1
Gold, Joshua
1
Hartnett, Nicole
1
Hofacker, Charles F.
1
Lang, Annie
1
Larguinat, Laurent
1
Lee, Richard
1
Lim, Choong Hoon
1
Lockshin, Lawrence S.
1
McColl, Bruce
1
Michelon, Aaron
1
Neale, Larry
1
O'Farrell, James
1
Qiu, Lili
1
Read, Glenna L.
1
Rossiter, John R.
1
Saeed, Muhammad Rashid
1
Weber, Rene
1
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Journal of advertising research
7
Journal of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
23
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1
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
4
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
7
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
8
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
9
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
10
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane
;
Lang, Annie
;
Barwise, Patrick
;
Weber, Rene
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
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