Narrow search
Showing 1 - 10 of 998
Cover Image
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
Cover Image
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10000553980
Cover Image
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
Cover Image
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
Cover Image
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven - 2008
Persistent link: https://www.econbiz.de/10003754613
Cover Image
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
Cover Image
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo; Thorson, Esther - In: Journal of advertising research 48 (2008) 3, pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Cover Image
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias; Esch, Franz-Rudolf; Rossiter, John R. - In: Advertising and communication : proceedings 4th …, (pp. 110-119). 2005
Persistent link: https://www.econbiz.de/10003353715
Cover Image
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar; Weihe, Kerstin; Silberer, Günter - In: Advertising and communication : proceedings 4th …, (pp. 204-211). 2005
Persistent link: https://www.econbiz.de/10003353803
Cover Image
Measuring marketing communication
Elrick, Merry - In: The IABC handbook of organizational communication : a …, (pp. 436-449). 2006
Persistent link: https://www.econbiz.de/10003347096