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Advertising effects
Advertising
49
Werbung
48
Konsumentenverhalten
43
Consumer behaviour
42
Meta-analysis
37
Meta-Analyse
34
Werbewirkung
30
Theorie
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Theory
25
Deutschland
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Management
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Germany
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Betriebswirtschaftslehre
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Marktforschung
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Bibliometrie
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Business economics
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Market research
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Strategisches Management
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Path dependence
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Pfadabhängigkeit
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Strategic management
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Empirical method
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Empirische Methode
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Gender
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Geschlecht
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Marketingmanagement
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Humor
9
Markenimage
9
Marketing management
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Organisationsforschung
8
Organisationstheorie
8
Organization theory
8
Organizational behaviour
8
Relationship marketing
8
Verhalten in Organisationen
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English
30
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Eisend, Martin
30
Rosengren, Sara
4
Tarrahi, Farid
3
Dahlén, Micael
2
Ivanov, Lachezar
2
Langner, Tobias
2
Ang, Lawrence
1
Apaolaza, Vanessa
1
Bayón, Tomás
1
Berlo, Zeph M. C. van
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Eelen, Jiska
1
Hartmann, Patrick
1
Hudders, Liselot
1
Jäger, Tilmann
1
Karpinska-Krakowiak, Malgorzata
1
Koslow, Scott
1
Kämmerer, Maren
1
Küster-Rohde, Franziska
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Meijers, Marijn H. C.
1
Muldrow, Adrienne F.
1
Möller, Jana
1
Pelsmacker, Patrick de
1
Plagemann, Julia
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Rößner, Anna
1
Schmidt, Susanne
1
Sollwedel, Julia
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Voorveld, Hilde
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
4
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
30
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1
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
2
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
3
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
Saved in:
4
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
5
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
6
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
7
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
8
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
9
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
10
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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