Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …
