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Advertising effects
Marketing
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Brand management
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
9,081
Markenimage
7,281
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Brand
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marketing
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Werbung
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Strategisches Management
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Marktforschung
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12
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9
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Srivastava, R. K.
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Erfgen, Carsten
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Fuchs, Wolfgang
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Hayes, Jameson L.
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Sreejesh, S.
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Unger, Fritz
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Vashisht, Devika
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Bellman, Steven
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Brunner, Christian Boris
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Ko, Eunju
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Matthes, Jörg
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Nufer, Gerd
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Verhellen, Yann
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Burmann, Christoph
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Chen, Huan
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Cohen, Justin
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Gilal, Faheem Gul
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Kennedy, Rachel
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Govi-Verlag (Pharmazeutischer Verlag) GmbH
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J. L. Kellogg Graduate School of Management
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Peter Lang GmbH
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Universität Mannheim
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of business research : JBR
51
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Psychology & marketing
25
Journal of advertising research
24
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
21
SpringerLink / Bücher
20
Journal of retailing and consumer services
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing : ZFP ; journal of research and management
15
Marketing intelligence & planning
12
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
International journal of sports marketing & sponsorship
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing management : MM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of strategic marketing
9
The journal of consumer marketing
9
Gabler Edition Wissenschaft
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
Journal of global marketing
7
Journal of marketing
7
Springer eBook Collection / Business and Economics
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
1,319
RePEc
1
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1
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1
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
2
"Advertisements of every kind to bring their brand into notoriety" :
branding
and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
3
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
4
A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis
Kreicbergs, Toms
;
Ščeulovs, Deniss
- In:
International journal of learning and change : IJLC
16
(
2024
)
2/3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10015065936
Saved in:
5
Endorsements beyond mainstream : an investigation of the prevalence of typical celebrity endorsements and the potential of unconventional endorsement strategies
Schimmelpfennig, Christian
-
2015
werden. Die Ergebnisse zeigen, dass - übereinstimmend mit den Anregungen von
Marketing
-Fachleuten - aktuelle Kampagnen neue …
Persistent link: https://www.econbiz.de/10010511234
Saved in:
6
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
7
An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Baidya, Mehir Kumar
;
Ghose, Kamal
;
Maity, Bipasha
- In:
Asia-Pacific journal of business administration
6
(
2014
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10010387362
Saved in:
8
Children's socialization in consumption : the role of
marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
9
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- &
Marketing
-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
10
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003400798
Saved in:
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