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Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements

Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: The journal of asset management 27 (2020) 2, pp. 160-180

Persistent link: https://www.econbiz.de/10012298766

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

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Online advertising impact in the bio products decision purchase process

Chivu, Raluca-Giorgiana; Stoica, Ivona - In: Academic journal of economic studies 4 (2018) 3, pp. 47-52

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The moderating role of religiosity on cause related advertising campaigns

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Consumer's attitude to receive and response to SMS advertising

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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects

Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743

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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...

Persistent link: https://www.econbiz.de/10011479699

Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective

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