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~subject:"Advertising effects"
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Advertising effects
Chile
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5
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Manzur, Enrique
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Uribe, Rodrigo
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Hidalgo, Pedro
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Celis, Martina
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Academia : revista Latinoamericana de administración
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International marketing review
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ECONIS (ZBW)
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1
Comparative advertising effectiveness in Latin America : evidence from Chile
Manzur, Enrique
;
Uribe, Rodrigo
;
Hidalgo, Pedro
; …
- In:
International marketing review
29
(
2012
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10009570000
Saved in:
2
Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo
;
Manzur, Enrique
;
Hidalgo, Pedro
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1787-1790
Persistent link: https://www.econbiz.de/10009772373
Saved in:
3
Sample size in content analysis of advertising : the case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-920
Persistent link: https://www.econbiz.de/10009674955
Saved in:
4
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
Uribe, Rodrigo
;
Labra, Rafael
;
Manzur, Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 703-730
Persistent link: https://www.econbiz.de/10013209395
Saved in:
5
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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