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~subject:"Advertising effects"
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Advertising effects
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Sar, Sela
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Journal of business research : JBR
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Journal of advertising research
21
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
12
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Marketing : ZFP ; journal of research and management
9
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Journal of current issues and research in advertising : JCIRA
6
Health marketing quarterly
5
International journal of internet marketing and advertising : IJIMA
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management : research, policies, practice
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ECONIS (ZBW)
464
RePEc
1
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1
The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
2
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
3
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
4
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
5
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
6
What's my age again? : the influence of subjective age on consumer health-related attitudes
Brannon, Daniel
;
Miller, Chadwick J.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 254-270
Persistent link: https://www.econbiz.de/10012200144
Saved in:
7
TV adverts, materialism, and children’s self-esteem : the role of socio-economic status
Nairn, Agnès
;
Opree, Suzanna J.
- In:
International journal of market research
63
(
2021
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10012492745
Saved in:
8
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
9
Persuasion knowledge framework : toward a comprehensive model of consumers' persuasion knowledge
Rahmani, Vahid
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 12-33
Persistent link: https://www.econbiz.de/10014327812
Saved in:
10
Effective destination user-generated advertising : matching effect between goal framing and self-esteem
Wang, Lilei
;
Guo, Ziqi
;
Zhang, Guangyu
;
Xu, Xing'an
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326675
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