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Advertising effects
Consumer behaviour
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Septianto, Felix
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Bauer, Hans H.
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European Advertising Academy
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ICORIA <12., 2013, Zagreb>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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OECD
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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The Nielsen Company (Germany)
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Universität Bremen
1
Universität Mannheim
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Journal of business research : JBR
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Journal of marketing communications
148
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
103
Journal of advertising research
90
Psychology & marketing
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of internet marketing and advertising : IJIMA
57
Marketing letters : a journal of research in marketing
45
Journal of marketing research : JMR
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
European journal of marketing : EJM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
The journal of product & brand management
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
30
Marketing : ZFP ; journal of research and management
30
The journal of consumer marketing
30
Health marketing quarterly
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
International journal of hospitality management
26
SpringerLink / Bücher
26
Journal of global marketing
25
International journal of sports marketing & sponsorship
24
Journal of international consumer marketing
23
Journal of marketing
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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European journal of marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
4,258
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1
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
2
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
3
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
4
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
6
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
7
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
8
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
9
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
10
Affective response to gambling promotions during televised sport : a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
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