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Advertising effects
Consumer behaviour
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Gierl, Heribert
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Septianto, Felix
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Pelsmacker, Patrick de
22
Dens, Nathalie
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Diehl, Sandra
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Matthes, Jörg
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Bang Nguyen Viet
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Association of National Advertisers
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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OECD
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Robert Schuman Centre for Advanced Studies
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
91
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
63
Journal of promotion management : JPM
60
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
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Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
3,643
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1
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
2
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
3
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
4
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
5
Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
6
Exploring warning messages on conditional principles & predicting social behavior
Cho, Yoon C.
;
Rim, Jihoon
- In:
Journal of business & economics research
11
(
2013
)
11
,
pp. 469-483
Persistent link: https://www.econbiz.de/10010230273
Saved in:
7
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
8
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
9
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
10
Die Wirkung von Entitativität und Singularität auf die Einstellung gegenüber fairen Produkten : ein Beitrag zur Werbewirkungsforschung
Steinhart, Tanja
-
2019
Persistent link: https://www.econbiz.de/10012027926
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