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Appealing to tourists via branded entertainment : from theory to practice

Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137

Persistent link: https://www.econbiz.de/10011485043

Impact of Brand Recognition on Reinforcing the Destination's Image

Bašan, Lorena - 2013

Today's market is characterised by a crisis of global proportions, which is also clearly reflected in tourism. Tourist destinations are investing more into tourism development, seeking to ensure competitiveness by adjusting to the requirements of the tourism demand. It is assumed that a...

Persistent link: https://www.econbiz.de/10013079566

Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt

Bazzi, Marco - In: Markt- und Branchenentwicklungen im alpinen Tourismus, (pp. 45-51). 2017

Persistent link: https://www.econbiz.de/10011666409

Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba

Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10012203304

The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes

Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304505

Influence of brand mascots on enhancing awareness of Vietnam's tourism

Trinh Le Tan; Le Thi Tra My; Hoang Quynh My Phan; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 117-132). 2024

Persistent link: https://www.econbiz.de/10014563855

The role of celebrity endorser toward brand attitude and purchase intention : a study from Indonesia

Putri, Riyana; Roostika, Ratna - 2021

Persistent link: https://www.econbiz.de/10012802868

The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia

Avrillia, Micky Dita; Moeljadi; Hapsari, Raditha - 2023

Persistent link: https://www.econbiz.de/10014480150

Picasso's Guernica : the strength of an art brand in destination e-branding

Plaza, Beatriz; Haarich, Silke N.; Waldron, Courtney M. - In: International journal of arts management 15 (2012/13) 3, pp. 53-64

Persistent link: https://www.econbiz.de/10009763868

City Branding durch Sportevents

Linley, Michael - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 235-254). 2014

Persistent link: https://www.econbiz.de/10010354047

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