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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
50
Konsumentenverhalten
47
Advertising
42
Werbung
36
USA
34
United States
34
Werbewirkung
21
Canada
18
Kanada
18
Beziehungsmarketing
16
Relationship marketing
16
Brand management
15
Markenführung
15
Marketing
15
Hotel industry
14
Hotellerie
14
Customer satisfaction
13
Marketing management
13
Marketingmanagement
13
Emotion
12
Kundenzufriedenheit
12
Bibliometrics
11
Bibliometrie
11
Gender
11
Theorie
11
Theory
11
International marketing
10
Nonprofit organization
10
Nonprofit-Organisation
10
Service quality
10
Services marketing
10
Shopping center
10
Australia
9
Australien
9
China
9
Creativity
9
Dienstleistungsqualität
9
Einkaufszentrum
9
Internet marketing
9
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Article
21
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21
Aufsatz in Zeitschrift
21
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English
21
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Ford, John B.
12
LaTour, Michael S.
6
West, Douglas C.
6
Merchant, Altaf
5
LaTour, Kathryn A.
3
Berry, Christopher
2
Burton, Scot
2
Caruana, Albert
2
Cheung, Wah-leung
2
Kees, Jeremy
2
Magnini, Vincent P.
2
Reichert, Tom
2
Sheehan, Kim Bartel
2
Borel, Laurence
1
Choi, Hojoon
1
Christodoulides, George
1
Clarke, Irvine
1
Davis, Eric A.
1
Dianoux, Christian
1
Gaskins, John N.
1
Herrmann, Jean-Luc
1
Jain, Varsha
1
Koorank Beheshti, Mohammadali
1
Kover, Arthur J.
1
Leelapanyalert, Kannika
1
Luong, Vinh
1
McGehee, Nancy Gard
1
Mueller, Barbara
1
Mueller, Sophia
1
Prendergast, Gerard
1
Prendergast, Gerard P.
1
Roy, Subhadip
1
Stathopoulou, Anastasia
1
Weaver, Pamela A.
1
Yoo, Kyunga
1
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Journal of advertising research
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Psychology & marketing
2
American business review
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
21
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1
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
2
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
5
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
6
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
7
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
8
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
9
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
10
Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.
;
Gaskins, John N.
- In:
Tourism analysis : an interdisciplinary tourism & …
15
(
2010
)
3
,
pp. 331-343
Persistent link: https://www.econbiz.de/10008749975
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