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~subject:"Advertising effects"
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Advertising effects
Greece
12
Consumer behaviour
7
Advertising
6
Griechenland
5
Konsumentenverhalten
5
Werbewirkung
4
Werbung
4
Beziehungsmarketing
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Brands
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Customer satisfaction
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Emotion
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Marketing management
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Marketingmanagement
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Product management
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Psychology of advertising
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Relationship marketing
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Werbepsychologie
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Attention
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Attitudes
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China
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Color
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Culture
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Cyprus
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Einzelhandel
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Female stereotypes
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Firm performance
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Frauen
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Gender
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Geschlecht
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Kundenzufriedenheit
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Luxury goods
2
Luxusgüter
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Marketing
2
Memory
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Print advertising
2
Printwerbung
2
Retail trade
2
Retailing
2
Stereotyping
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Kyrousi, Antigone G.
3
Panigyrakis, George G.
3
Zotou, Athina Y.
2
Hatzithomas, Leonidas
1
Palla, Polyxeni Jenny
1
Theodoridis, Prokopis K.
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Corporate communications : an international journal
2
Enhancing knowledge development in marketing ; Vol. 21
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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2
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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3
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
4
Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas
;
Zotou, Athina Y.
;
Palla, …
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
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