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Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
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The role of advertising in consumer emotion management
Kemp, Eyria; Bui, M̃y; Chapa, Sindy - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp,. Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
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Hope across the seas : the role of emotions and risk propensity in medical tourism advertising
Kemp, Elyria; Williams, Kim H.; Porter, McDowell - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 621-640
Persistent link: https://www.econbiz.de/10011547670