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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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The persuasiveness of guilt appeals over time : pathways to delayed compliance
Antonetti, Paolo; Baines, Paul; Jain, Shailendra Pratap - In: Journal of business research : JBR 90 (2018), pp. 14-25
Persistent link: https://www.econbiz.de/10011881973
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Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand; Besharat, Ali; Lindsey, Charles; … - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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The context (in)dependence of low-fit brand extensions
Mathur, Pragya; Malika, Malika; Agrawal, Nidhi; … - In: Journal of marketing 87 (2023) 1, pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua; Yucel-Aybat, Ozge - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
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The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.; Hsieh, Meng-Hua; Grover, Aditi - In: Health marketing quarterly 36 (2019) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10012200137