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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
67
Consumer behaviour
65
Konsumentenverhalten
63
Belgium
52
Advertising
46
Werbung
45
Belgien
44
Internet marketing
25
Online-Marketing
25
Brand management
24
Markenführung
24
Brand image
18
Product Placement
18
Product placement
18
Markenimage
17
Children
16
Marketing management
16
Marketingmanagement
16
Fernsehwerbung
14
Kinder
14
Television advertising
14
Target group
13
Zielgruppe
13
Emotion
11
Viral marketing
11
Virales Marketing
11
Marketing
10
Psychology of advertising
10
Werbepsychologie
10
Automotive market
8
Computerspiel
8
Kfz-Markt
8
Social Web
8
Social web
8
Video game
8
Advertising planning
7
Brand
7
Jugendliche
7
Markenartikel
7
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Undetermined
32
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Article
62
Book / Working Paper
5
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Article in journal
51
Aufsatz in Zeitschrift
51
Aufsatz im Buch
12
Book section
12
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
67
Author
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Pelsmacker, Patrick de
56
Dens, Nathalie
30
Cauberghe, Veroline
8
Hudders, Liselot
8
Verhellen, Yann
8
Cauberghe, Verolien
7
Geuens, Maggie
7
Janssens, Wim
5
Avramova, Yana R.
4
De Jans, Steffi
4
Goos, Peter
4
Panic, Katarina
4
Aleksandrovs, Leonids
3
Rajabi, Mahdi
3
Rozendaal, Esther
3
Bušljeta Banks, Ivana
2
Cornelis, Erlinde
2
De Meulenaer, Sarah
2
Faseur, Tine
2
Oates, Caroline
2
Purnawirawan, Nathalia
2
Reijmersdal, Eva A. van
2
Vanwesenbeeck, Ini
2
Wouters, Marijke
2
Adams, Leen
1
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Berlo, Zeph M. C. van
1
Beuckels, Emma
1
Daems, Kristien
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Diehl, Sandra
1
Eelen, Jiska
1
Eisend, Martin
1
Gauens, Maggie
1
Lewi, Martine
1
Maison, Dominika
1
Martens, David
1
Moons, Ingrid
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
5
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Breaking new ground in theory and practice
2
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
Nonprofit and voluntary sector quarterly
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
67
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1
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
3
The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
Saved in:
4
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
5
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
6
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
7
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
8
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
9
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
10
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
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