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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
82,077
Konsumentenverhalten
79,596
Relationship marketing
25,961
Beziehungsmarketing
25,286
Brand management
17,519
Markenführung
17,105
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11,378
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11,211
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9,098
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9,060
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7,999
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6,854
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6,498
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6,270
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6,241
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6,174
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6,122
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5,992
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5,836
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5,820
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5,727
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5,707
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5,661
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4,780
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4,724
Marketingmanagement
4,616
Electronic Commerce
4,608
Marketing management
4,598
E-commerce
4,427
Werbewirkung
4,024
Verbraucherverhalten
3,575
Emotion
3,529
Experiment
3,446
Advertising
3,382
Marketing
3,362
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3,325
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Pelsmacker, Patrick de
29
Gierl, Heribert
25
Dens, Nathalie
23
Septianto, Felix
22
Esch, Franz-Rudolf
21
Diehl, Sandra
16
Huber, Frank
16
Bauer, Hans H.
14
Pauwels, Koen
14
Matthes, Jörg
12
Muehling, Darrel D.
12
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Stafford, Marla Royne
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Terlutter, Ralf
10
Wilbur, Kenneth C.
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9
Choi, Yung Kyun
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Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Reijmersdal, Eva A. van
9
Romaniuk, Jenni
9
Rosengren, Sara
9
Bang Nguyen Viet
8
Chan, Kara
8
Dwivedi, Yogesh Kumar
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Ghose, Anindya
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Jang, Soocheong
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Klapper, Daniel
8
Meyer, Frederik
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Shaker Verlag
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Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
69
Journal of promotion management : JPM
66
Psychology & marketing
65
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
The journal of product & brand management
36
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
27
SpringerLink / Bücher
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of global marketing
20
International journal of sports marketing & sponsorship
18
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research
17
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ECONIS (ZBW)
3,974
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1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
3
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
6
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
7
"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
Saved in:
8
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
9
Brand ambassador and customer patronage of FMCGs : mediating effect of advertisement believability
Ismaila, Mustapha Yusuf
;
Oziohu, Issa Binta
- In:
Journal of business
13
(
2021
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10013169987
Saved in:
10
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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