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Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498810
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie; Martínez-Climent, Carla; … - In: Journal of business research : JBR 109 (2020), pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
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Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
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The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo; Lee, Jiyoung; Lim, Sung Soo - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
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Threat specificity in fear appeals : examination of fear response and motivated behavior
Sobol, Kamila; Giroux, Marilyn - In: Journal of consumer marketing 40 (2023) 4, pp. 470-480
Persistent link: https://www.econbiz.de/10014276013
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Increasing retirement savings through access points and persuasive messages : evidence from Mexico
Bosch Mossi, Mariano; Rubli, Adrian - 2019
savings behavior that is long-lasting. …
Persistent link: https://www.econbiz.de/10012167886
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Online Advertising, Data Sharing, and Consumer Control
Johnson, Justin; Jungbauer, Thomas; Preuss, Marcel - 2021
We examine how policies for the ownership and control of consumer-generated data affect market outcomes in the online advertising industry. When advertisers have strong property rights over data regarding consumers' active purchase interests, competition between ad exchanges leads to too little...
Persistent link: https://www.econbiz.de/10013216648