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Emotional responses to marketing communication
Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009
Persistent link: https://www.econbiz.de/10003766121
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Message framing strategy for brand communication
Tsai, Shu-Pei - In: Journal of advertising research 47 (2007) 3, pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei; Padgett, Daniel - In: The journal of consumer marketing 32 (2015) 1, pp. 43-50
Persistent link: https://www.econbiz.de/10010529994