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Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina; Webster, Cynthia M. - In: Qualitative market research : an international journal 18 (2015) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
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Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina; Webster, Cynthia M. - In: The changing roles of advertising : [extended versions …, (pp. 103-114). 2013
Persistent link: https://www.econbiz.de/10009773047
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Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan; Baxter, Stacey M.; Ilicic, Jasmina - In: Australasian marketing journal 23 (2015) 1, pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
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Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina; Baxter, Stacey - In: International journal of nonprofit & voluntary sector … 19 (2014) 3, pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394
Persistent link: https://www.econbiz.de/10011885067