Similar Search Results

Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?

Chauhan, Gajendra Singh; Agrawal, Akhil; Khandelwal, Aditya - 2021

Bollywood movies, with simultaneous comparison between product placement and traditional forms of advertising, analysing its … importance of product placement, viewers' attitudes towards product placement in Hindi movies and TV serials is studied in this …

Persistent link: https://www.econbiz.de/10013223390

The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective

Liao, Lin; Huang, Tao - In: Information & management : the internat. journal of … 58 (2021) 7, pp. 1-16

Persistent link: https://www.econbiz.de/10013259383

Do violent movies scare away potential visitors?

Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335

Persistent link: https://www.econbiz.de/10011689847

Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

Persistent link: https://www.econbiz.de/10012115165

Brand appearance in Chinese and American top-grossing commercial movies : a comparison

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556

Persistent link: https://www.econbiz.de/10011799274

The Effectiveness of Post-Release Movie Advertising

Rennhoff, Adam D.; Wilbur, Kenneth C. - 2010

a high degree of heterogeneity across films, but generates substantial returns for some movies. Our findings suggest …

Persistent link: https://www.econbiz.de/10014047698

Product placement in top-grossing Hollywood movies : 2001-2012

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852

Persistent link: https://www.econbiz.de/10011632069

Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...

Martin, Hugh J.; Rennhoff, Adam D. - In: The journal of media economics 29 (2016) 3, pp. 108-110

Persistent link: https://www.econbiz.de/10011742235

Billboard and cinema advertising : missed opportunity or spoiled arms?

Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433

Persistent link: https://www.econbiz.de/10011280164

An investigation of the influence of cinema environment on advertising effectiveness

Yuan, Sheng - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10011882038

1
2
3
4
5
6
7
8
9
10
Next
Last