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~subject:"Advertising effects"
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Advertising effects
Lebensmittel
5,922
Food
5,908
Consumer behaviour
2,113
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2,088
Food industry
1,599
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Food consumption
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Celebrity endorsement
850
Celebrity-Werbung
825
Ernährung
692
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624
Eating habit
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food
601
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Werbewirkung
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Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Chan, Kara
4
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Bakir, Aysen
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Camilleri, Mark Anthony
3
Carlson, Brad D.
3
Carrillat, François A.
3
Castonguay, Jessica
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Chandon, Pierre
3
Dwivedi, Abhishek
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Fan, Fei
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Ho, Thong
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Jeong, EunHa
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Johnson, Lester W.
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Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
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Malik, Garima
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Mishrab, Aditya Shankar
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
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Psychology & marketing
17
International journal of advertising : the review of marketing communications
14
Journal of business research : JBR
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of promotion management : JPM
13
Journal of marketing communications
12
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
11
International journal of sports marketing & sponsorship
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising research
8
The journal of product & brand management
8
International journal of hospitality management
7
Journal of global marketing
7
Marketing letters : a journal of research in marketing
7
Journal of marketing management : MM
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
European journal of marketing : EJM
4
International review on public and non-profit marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Asia-Pacific journal of business administration
3
European journal of marketing
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing : ZFP ; journal of research and management
3
Qualitative market research : an international journal
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ECONIS (ZBW)
521
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1
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10
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521
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1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
3
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
4
The risk of vampire effect in advertisements using celebrity endorsement
Kuvita, Tetyana
;
Karlíček, Miroslav
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10010529019
Saved in:
5
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
Saved in:
6
The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H.
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 119-124
Persistent link: https://www.econbiz.de/10011544287
Saved in:
7
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
8
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
9
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
10
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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