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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
7,998
Credibility
5,538
Glaubwürdigkeit
5,358
Konsumentenverhalten
4,086
Consumer behaviour
4,075
Werbung
3,835
Advertising
3,803
Theorie
2,328
Online-Marketing
2,283
Theory
2,282
Internet marketing
2,274
Geldpolitik
1,356
Markenführung
1,345
Brand management
1,344
Monetary policy
1,339
Markenimage
1,153
Brand image
1,139
USA
912
United States
898
Social Web
852
Social web
851
Celebrity endorsement
841
Celebrity-Werbung
816
Deutschland
647
Germany
611
Brand
590
Markenartikel
586
credibility
583
EU-Staaten
517
Emotion
514
Marketingmanagement
509
Marketing management
506
EU countries
500
Inflationsbekämpfung
487
Anti-inflation policy
470
Experiment
453
Werbepsychologie
429
Zentralbank
429
Psychology of advertising
417
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Undetermined
2,870
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1,285
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Article
5,844
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1,909
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19
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Graue Literatur
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Non-commercial literature
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Arbeitspapier
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301
Thesis
224
Collection of articles of several authors
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Sammelwerk
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Case study
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Konferenzbeitrag
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Aufsatzsammlung
29
Bibliografie enthalten
27
Bibliography included
27
Lehrbuch
24
Textbook
19
Konferenzschrift
18
Ratgeber
18
Collection of articles written by one author
17
Sammlung
17
Guidebook
16
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12
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12
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10
Mehrbändiges Werk
6
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6,954
German
806
French
9
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3
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1
Russian
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Author
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Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Pauwels, Koen
20
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
Kennedy, Rachel
14
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National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
19
Fachhochschule Reutlingen / European School of Business
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European University Institute / Department of Economics
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
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Published in...
All
Journal of advertising research
274
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
84
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
SpringerLink / Bücher
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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Source
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ECONIS (ZBW)
7,769
RePEc
3
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1
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7,772
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date (oldest first)
1
Impact of source
credibility
attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Chaddha, Priyanka
;
Agarwal, Bhawna
- In:
Asian African journal of economics and econometrics
19
(
2019
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012427533
Saved in:
2
Effects of self-congruity and source
credibility
on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
3
Forty-five years of celebrity
credibility
and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
4
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
5
Consumers' attitude of endorser
credibility
, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.
;
Kao, Grace Hsiu-Ying
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
60
(
2017
),
pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
Saved in:
6
A study on exploring the factors influencing celebrity endorsement
credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
7
The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms : a parasocial interaction perspective
Ding, Yue
;
Qiu, Lingyun
- In:
Nankai business review international
8
(
2017
)
2
,
pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
10
An integrated model of congruence and
credibility
in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
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