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Advertising effects
Markenführung
17,015
Brand management
16,993
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9,152
Consumer behaviour
9,140
Markenartikel
9,117
Brand
8,023
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7,438
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7,294
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2,718
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1,668
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1,272
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1,104
USA
1,080
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1,051
Luxusgüter
995
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994
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974
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877
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802
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799
Innovation
780
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776
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750
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Esch, Franz-Rudolf
16
Pelsmacker, Patrick de
15
Dens, Nathalie
13
Bauer, Hans H.
11
Gierl, Heribert
10
Huber, Frank
8
Brunner, Christian Boris
7
Klapper, Daniel
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Ko, Eunju
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Draganska, Michaela
5
Hayes, Jameson L.
5
King, Stephen
5
Matthes, Jörg
5
Mäder, Ralf
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Bellman, Steven
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Ketelaar, Paul E.
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pauwels, Koen
4
Pittman, Matthew
4
Rempel, Jan Eric
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Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
Robert Schuman Centre for Advanced Studies
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
45
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
33
Journal of promotion management : JPM
28
Psychology & marketing
27
Journal of advertising research
26
The journal of brand management : an international journal
25
Journal of promotion management : innovations in planning and applied research
21
International journal of internet marketing and advertising : IJIMA
19
Journal of retailing and consumer services
19
Marketing : ZFP ; journal of research and management
19
SpringerLink / Bücher
18
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
11
Marketing letters : a journal of research in marketing
11
Marketing intelligence & planning
10
International journal of sports marketing & sponsorship
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing research : JMR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of the Academy of Marketing Science
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of marketing
7
Journal of strategic marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Research
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ECONIS (ZBW)
1,251
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1
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
2
The influence of greenwashing practices on
brand
attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
3
Derivers of green buying behavior for organic skincare products through an interplay of green
brand
evaluation and green advertisement
Mansoor, Mahnaz
;
Saeed, Abid
;
Kartawinata, Budi Rustandi
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
Saved in:
4
Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah
;
Muhammed, Hayder Alhadey Ahmed
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012106929
Saved in:
5
Green claims and message frames : how green new products change
brand
attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
6
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
7
Communicational implementation of green
brand
associations : effects on grand attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
Advertising and communication : proceedings 4th …
,
(pp. 96-109)
.
2005
Persistent link: https://www.econbiz.de/10003353620
Saved in:
8
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
9
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
10
A study on the influence of eco-labels and green advertising on green
brand
equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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