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Are sport consumers unique? :...
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Advertising effects
Consumer behaviour
83,868
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81,419
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10,094
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9,913
Relationship marketing
9,245
Beziehungsmarketing
9,212
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7,786
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6,040
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5,739
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5,716
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5,683
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5,672
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5,609
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5,135
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4,829
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4,693
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4,640
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4,628
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4,472
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4,424
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4,387
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4,378
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4,192
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4,152
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3,761
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3,662
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
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16
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13
Huber, Frank
13
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13
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12
Reijmersdal, Eva A. van
12
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11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
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10
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10
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9
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9
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9
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9
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9
Wilbur, Kenneth C.
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Bang Nguyen Viet
8
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8
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8
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8
Hatzithomas, Leonidas
8
Ilicic, Jasmina
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Smit, Edith G.
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
62
Journal of promotion management : JPM
61
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
49
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
34
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of sports marketing & sponsorship
25
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Sport marketing quarterly : preferred journal of the Sport Marketing Association
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
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ECONIS (ZBW)
3,720
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1
Owner or endoser? : investigating the effectiveness of celebrity owners of
sports
teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
Sport
league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
3
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
4
Appraisal and coping with
sport
identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
5
Do endorsements by
sports
celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
6
Sports
bettors' responses to
sports
-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
7
Exploring the influence of television
sport
on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
8
Exploring the explicit and implicit appeal of retro
sport
logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
9
Affective response to gambling promotions during televised
sport
: a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
Saved in:
10
Sponsor-event congruence effects : the moderating role of
sport
involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
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