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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,630
Konsumentenverhalten
81,180
Emotion
10,810
Theorie
10,223
Theory
10,037
Brand management
9,859
Markenführung
9,804
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9,578
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9,544
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9,290
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8,251
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7,613
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7,601
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6,079
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5,920
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5,696
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5,686
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5,586
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5,314
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5,252
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5,250
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5,134
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4,805
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4,791
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4,700
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4,650
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4,592
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4,342
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4,288
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4,090
Experiment
3,978
Electronic Commerce
3,688
Verbraucherverhalten
3,598
E-commerce
3,578
Advertising
3,356
Werbung
3,338
Marketingmanagement
3,057
Marketing management
3,042
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2,924
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Gierl, Heribert
28
Pelsmacker, Patrick de
27
Septianto, Felix
24
Dens, Nathalie
20
Esch, Franz-Rudolf
20
Diehl, Sandra
16
Huber, Frank
15
Bauer, Hans H.
14
Reijmersdal, Eva A. van
14
Dahlén, Micael
13
Pauwels, Koen
13
Boerman, Sophie C.
12
Gröppel-Klein, Andrea
12
Muehling, Darrel D.
12
Rosengren, Sara
12
Taylor, Charles Raymond
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Phau, Ian
10
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10
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9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Poels, Karolien
9
Wagner, Udo
9
Wilbur, Kenneth C.
9
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9
Bang Nguyen Viet
8
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8
Chang, Chingching
8
Cheong, Yunjae
8
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Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
151
Journal of marketing communications
144
International journal of advertising : the review of marketing communications
142
International journal of advertising : the quarterly review of marketing communications
106
Journal of advertising research
83
Psychology & marketing
75
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
70
Journal of promotion management : JPM
69
Journal of advertising : official publication of the American Academy of Advertising
62
International journal of internet marketing and advertising : IJIMA
56
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
41
European journal of marketing : EJM
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of product & brand management
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing : ZFP ; journal of research and management
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Health marketing quarterly
28
The journal of consumer marketing
28
International journal of hospitality management
26
The journal of brand management : an international journal
26
International journal of sports marketing & sponsorship
25
Journal of current issues and research in advertising
24
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Journal of the Academy of Marketing Science
18
Journal of consumer marketing
17
Cogent business & management
16
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Source
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ECONIS (ZBW)
4,035
Showing
1
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10
of
4,035
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date (newest first)
date (oldest first)
1
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity,
emotions
, and perceived image fit on
brand
attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
2
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
3
The effect of familiarity on associated sponsor and event
brand
attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher
brand
attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
The impact of color and animation on sports viewers' attention to televised
sponsorship
signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
6
Implicit
sponsorship
effects for a prominent
brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
7
Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
8
Sponsorship
and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
9
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
10
Online marketing during a global crisis : an exploration of
sponsorship
's effectiveness over the internet
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Journal for global business advancement : JGBA
16
(
2023
)
3
,
pp. 343-365
Persistent link: https://www.econbiz.de/10015057748
Saved in:
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