Rezaei, Mohsen; Nemati, Karim - In: Dutch journal of finance and management 1 (2017) 2/43, pp. 1-5
The aim of this study was to investigate the impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies on Dana Insurance Co., Bushehr. The research method was descriptive, correlation type. Its...