Narrow search
Showing 1 - 10 of 3,595
Cover Image
Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
Cover Image
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - 2005
Persistent link: https://www.econbiz.de/10003265375
Cover Image
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Cover Image
How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Cover Image
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.; Ferrucci, Patrick; Ryan, Timothy D. - In: Journal of marketing communications 27 (2021) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Cover Image
The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.; El Samad, Lamis - In: Journal of international consumer marketing 26 (2014) 4, pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
Cover Image
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Cover Image
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.; Cutright, Keisha M. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Cover Image
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Cover Image
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570
Persistent link: https://www.econbiz.de/10010467271