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Advertising effects
Consumer behaviour
82,050
Konsumentenverhalten
79,570
Customer satisfaction
15,272
Kundenzufriedenheit
13,686
Job satisfaction
13,399
Arbeitszufriedenheit
12,687
Persönlichkeitspsychologie
12,629
Personality psychology
12,351
Relationship marketing
11,612
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11,542
Emotion
10,564
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Theory
10,276
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8,245
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8,022
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7,821
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7,772
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6,914
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6,014
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5,676
Online retailing
5,663
Germany
5,594
Social Web
5,132
Social web
5,130
Online-Marketing
4,598
Internet marketing
4,588
Experiment
4,529
Einzelhandel
4,389
Retail trade
4,348
Brand
4,311
Markenartikel
4,296
Electronic Commerce
3,859
Werbewirkung
3,755
E-commerce
3,730
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Gierl, Heribert
26
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Phau, Ian
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Bellman, Steven
10
Dodoo, Naa Amponsah
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Gröppel-Klein, Andrea
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Hudders, Liselot
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Naderer, Brigitte
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Rosengren, Sara
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Zúñiga, Miguel Ángel
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Boerman, Sophie C.
9
Choi, Yung Kyun
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Evans, Nathaniel J.
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Reijmersdal, Eva A. van
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Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
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Chan, Kara
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Ghose, Anindya
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
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1
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Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
94
Journal of advertising research
74
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of promotion management : JPM
64
Psychology & marketing
64
Journal of advertising : official publication of the American Academy of Advertising
56
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
36
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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ECONIS (ZBW)
3,715
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1
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
2
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
3
Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Wei, Lewen
;
Kang, Jin
;
Schmierbach, Mike
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 322-349
Persistent link: https://www.econbiz.de/10012179130
Saved in:
4
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
5
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
6
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
7
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
8
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
9
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
10
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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