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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah; Hong, JungHwa; James, Kevin William - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
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Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Wei, Lewen; Kang, Jin; Schmierbach, Mike - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 322-349
Persistent link: https://www.econbiz.de/10012179130
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David; Chapman, Derek S. - In: Journal of business and psychology 29 (2014) 2, pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753