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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
14
Konsumentenverhalten
14
Werbewirkung
14
Cause-related marketing
10
Advertising
9
Cause-Related Marketing
9
Werbung
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Marketing management
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Marketingmanagement
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Gender
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Corporate social responsibility
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Taiwan
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Customer satisfaction
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Geschlecht
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Service quality
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Advertising planning
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Beziehungsmarketing
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Corporate Social Responsibility
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Customer-company identification
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Emotion
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Relationship marketing
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Werbeplanung
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product type
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Brand
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Brand image
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Brand management
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Charity
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Consumer skepticism toward advertising
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Dienstleistungsqualität
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Environmental consciousness
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Independent self-construal
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Interdependent self-construal
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Kundenzufriedenheit
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Longitudinal analysis
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Longitudinal study
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Markenartikel
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Chang, Chun-Tuan
7
Chang, Chun-tuan
6
Lee, Yu-Kang
3
Lee, Yu-kang
3
Cheng, Zhao-Hong
2
Chang, Chia-Han
1
Chen, Pei-Chi
1
Chu, Xing-Yu
1
Lee, Hsiao-Ching
1
Tung, Minh-Hsuan
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International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising research
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
Saved in:
3
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
4
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
5
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
6
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
Saved in:
7
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
Saved in:
8
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
9
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
10
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
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