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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
51
Internet marketing
51
Konsumentenverhalten
51
Online-Marketing
50
Datenschutz
42
Data protection
40
USA
30
United States
30
Werbewirkung
26
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21
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19
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19
Network economics
17
Netzwerkökonomik
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Innovation diffusion
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Innovationsdiffusion
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English
26
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Tucker, Catherine
16
Tucker, Catherine E.
10
Goldfarb, Avi
7
Lambrecht, Anja
5
Chiou, Lesley
3
Bart, Yakov
2
Liberali, Gui
2
Lodish, Leonard M.
2
Matwyshyn, Andrea M.
2
Neumann, Nico
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Zhang, Xu
2
Dellaert, Benedict
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Kapoor, Anuj
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Marshall, John
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Reed II, Americus
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Reed, Americus, II
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Stremersch, Stefan
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Subramanyam, Kumar
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Urban, Glen
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Urban, Glen L.
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Whitfield, Timothy
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Wiertz, Caroline
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Zhang, Juanjuan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
ERIM report series research in management
1
International journal of industrial organization
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Journal of marketing research
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ECONIS (ZBW)
26
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1
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
4
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
5
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
6
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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7
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
8
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
9
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
10
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
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