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Advertising effects
Consumer behaviour
80,779
Konsumentenverhalten
80,688
Relationship marketing
25,611
Beziehungsmarketing
25,604
Electronic Commerce
24,069
E-commerce
21,103
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7,107
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6,813
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6,758
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Internet
6,516
Einzelhandel
5,574
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Brand
4,625
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Marketingmanagement
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Gierl, Heribert
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Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
15
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13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
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11
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
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Hudders, Liselot
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Kareklas, Ioannis
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Matthes, Jörg
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Bauer, Hans H.
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9
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Rosengren, Sara
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Wilbur, Kenneth C.
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Bang Nguyen Viet
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Ghose, Anindya
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Ilicic, Jasmina
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Jang, Soocheong
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Shaker Verlag
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Springer Gabler <Firma>
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Technische Universität Braunschweig
2
Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
93
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
69
Journal of advertising research
66
Psychology & marketing
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
41
The journal of product & brand management
35
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
26
International journal of hospitality management
24
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,837
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1
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
3
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
6
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
7
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
8
How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu
;
Zhang, Weiyi
;
Du, Shaofu
;
Sun, Xiahui
- In:
Omega : the international journal of management science
130
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
Saved in:
9
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
10
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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