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Advertising effects
Consumer behaviour
82,989
Konsumentenverhalten
80,509
Bibliometrics
20,342
Bibliometrie
20,223
Theorie
9,956
Theory
9,803
Relationship marketing
9,115
Beziehungsmarketing
9,084
Brand management
7,658
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7,616
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6,778
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6,738
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5,687
Online-Handel
5,656
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5,645
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5,583
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5,438
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4,980
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4,978
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4,654
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4,644
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4,532
Dienstleistungsqualität
4,488
Deutschland
4,451
Brand
4,332
Markenartikel
4,322
Einzelhandel
4,225
Retail trade
4,185
Germany
4,159
Electronic Commerce
3,751
Werbewirkung
3,705
E-commerce
3,645
Verbraucherverhalten
3,587
Emotion
3,430
Experiment
3,429
Advertising
3,121
Werbung
3,041
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2,883
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Gierl, Heribert
25
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
Diehl, Sandra
17
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
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Torres, Ivonne M.
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Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
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Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Hatzithomas, Leonidas
8
Ilicic, Jasmina
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Jang, Soocheong
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Mueller, Barbara
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Sahni, Navdeep S.
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Wen, Taylor Jing
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Shaker Verlag
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Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the review of marketing communications
146
Journal of business research : JBR
145
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
67
Journal of promotion management : JPM
61
Psychology & marketing
60
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
34
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of pharmaceutical and healthcare marketing : IJPHM
15
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ECONIS (ZBW)
3,667
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
3
The impact of advertising values on impulsive and compulsive buying
Malafe, Neda Sharifi Asadi
;
Fereydoni, Shahrbano Gholipour
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 349-394
Persistent link: https://www.econbiz.de/10014320491
Saved in:
4
Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
Saved in:
5
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
6
A literature review of consumer-based brand scales
Zarantonello, Lia
- In:
Handbook on brand and experience management
,
(pp. 188-218)
.
2008
Persistent link: https://www.econbiz.de/10003789040
Saved in:
7
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
8
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
9
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
10
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
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