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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Produktentwicklung
10,058
Theorie
9,765
Theory
9,596
Relationship marketing
9,390
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5,602
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4,882
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4,585
Internet marketing
4,574
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4,470
Dienstleistungsqualität
4,425
Deutschland
4,404
Brand
4,376
Markenartikel
4,370
Einzelhandel
4,206
Retail trade
4,167
Germany
4,096
Innovationsmanagement
4,040
Innovation management
3,912
Electronic Commerce
3,687
Werbewirkung
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Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Dahlén, Micael
12
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
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Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
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Matthes, Jörg
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Dodoo, Naa Amponsah
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Hudders, Liselot
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Naderer, Brigitte
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Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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9
Bellman, Steven
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Choi, Yung Kyun
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Evans, Nathaniel J.
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Rosengren, Sara
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Wilbur, Kenneth C.
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Bang Nguyen Viet
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Chan, Kara
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Ghose, Anindya
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Ilicic, Jasmina
8
Jang, Soocheong
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Sahni, Navdeep S.
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Terlutter, Ralf
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Arora, Nilesh
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Springer Fachmedien Wiesbaden
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Health marketing quarterly
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,629
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1
The pretrial evaluation of innovative, new products : the effect of schema incongruity on the processing and effectiveness of advertising, and the evaluation of innovative, new att...
Hudson, Elania Sadella
-
2004
Persistent link: https://www.econbiz.de/10003946441
Saved in:
2
A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001788016
Saved in:
5
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
Saved in:
6
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Liu, Yifei
;
Lu, Zhibin
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
Saved in:
7
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
8
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
9
Persuasion knowledge framework : toward a comprehensive model of consumers' persuasion knowledge
Rahmani, Vahid
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 12-33
Persistent link: https://www.econbiz.de/10014327812
Saved in:
10
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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