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~subject:"Advertising effects"
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Advertising effects
USA
55
United States
54
Internet marketing
47
Online-Marketing
47
Consumer behaviour
41
Konsumentenverhalten
41
Datenschutz
38
Data protection
37
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26
Weibliche Arbeitskräfte
25
Women workers
25
Impact assessment
20
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20
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20
Women managers
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18
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18
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16
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16
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16
Network economics
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Spillover effect
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Spillover-Effekt
12
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English
26
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Tucker, Catherine
16
Tucker, Catherine E.
10
Goldfarb, Avi
7
Lambrecht, Anja
5
Chiou, Lesley
3
Bart, Yakov
2
Liberali, Gui
2
Lodish, Leonard M.
2
Matwyshyn, Andrea M.
2
Neumann, Nico
2
Zhang, Xu
2
Dellaert, Benedict
1
Kapoor, Anuj
1
Marshall, John
1
Reed II, Americus
1
Reed, Americus, II
1
Stremersch, Stefan
1
Subramanyam, Kumar
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Urban, Glen
1
Urban, Glen L.
1
Whitfield, Timothy
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Wiertz, Caroline
1
Zhang, Juanjuan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
ERIM report series research in management
1
International journal of industrial organization
1
Journal of marketing research
1
NET Institute Working Paper
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ECONIS (ZBW)
26
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1
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
2
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
3
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
4
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
5
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
6
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
7
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
8
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
9
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
10
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
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