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Assessing the value of online affiliate marketing in the UK financial services industry
Brear, David; Barnes, Stuart - In: International journal of electronic finance : IJEF 2 (2008) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003674912
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Neuere Ansätze der Planung und Kontrolle von Marketing-Maßnahmen im Online-Banking
Burkhardt, Thomas; Henn, Burkhard - In: Electronic Business und Mobile Business : Ansätze, …, (pp. 379-396). 2002
Persistent link: https://www.econbiz.de/10001679220
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Ad networks, consumer tracking, and privacy
D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two publishers that can outsource their ad inventories to an ad network, in a market where consumers and advertisers endogenously multi-home. Differently from publishers, the ad network...
Persistent link: https://www.econbiz.de/10011723426
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Wirkung von Multimedialität bei Markenauftritten im Internet : theoretische Grundlagen und empirische Erkenntnisse
Esch, Franz-Rudolf; Hardiman, Marco - In: Marketing : ZFP ; journal of research and management 28 (2006) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10003285249
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Wirkung interaktiver Markenauftritte im Internet : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf; Kiss, Greg - In: Marketing : ZFP ; journal of research and management 28 (2006) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10003318527
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Synergy in multi-channel online advertising
Hild, Sebastian - 2010
Persistent link: https://www.econbiz.de/10008823292
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The effect of internet users' information processing strategy on brand attitude
Lee, Kelvin; Šalčiuvienė, Laura; Miller, Kenneth E. - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 162-172). 2006
Persistent link: https://www.econbiz.de/10003622131