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The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective

Liao, Lin; Huang, Tao - In: Information & management : the internat. journal of … 58 (2021) 7, pp. 1-16

Persistent link: https://www.econbiz.de/10013259383

Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?

Chauhan, Gajendra Singh; Agrawal, Akhil; Khandelwal, Aditya - 2021

Bollywood movies, with simultaneous comparison between product placement and traditional forms of advertising, analysing its … importance of product placement, viewers' attitudes towards product placement in Hindi movies and TV serials is studied in this …

Persistent link: https://www.econbiz.de/10013223390

Do violent movies scare away potential visitors?

Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335

Persistent link: https://www.econbiz.de/10011689847

Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

Persistent link: https://www.econbiz.de/10012115165

Brand appearance in Chinese and American top-grossing commercial movies : a comparison

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556

Persistent link: https://www.econbiz.de/10011799274

The Effectiveness of Post-Release Movie Advertising

Rennhoff, Adam D.; Wilbur, Kenneth C. - 2010

a high degree of heterogeneity across films, but generates substantial returns for some movies. Our findings suggest …

Persistent link: https://www.econbiz.de/10014047698

Perceptions and practices of media engagement : a global perspective

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10011917615

Reviewer information and advertisement format : impact on watching a new movie release

Fogel, Joshua; Prabhu, Prajwal - In: Arts and the market : AAM 12 (2022) 2, pp. 105-117

Persistent link: https://www.econbiz.de/10013373290

Audience members' goals of media use and processing of advertisements

Juntunen, Arja - 2001

Persistent link: https://www.econbiz.de/10001565737

Viewer responses to product messages using one-person media influencers

Han, Kyoo-Hoon; Lee, Eunmi - In: International journal of internet marketing and … 15 (2021) 1, pp. 104-122

Persistent link: https://www.econbiz.de/10012512698

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