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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
43
Brand management
35
Markenführung
33
Brand image
24
Markenimage
23
Internet marketing
15
Luxury goods
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Luxusgüter
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Markenartikel
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Social Web
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Social web
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Business-to-business marketing
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United Kingdom
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Großbritannien
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Messung
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Werbewirkung
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Advertising
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Cluster analysis
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Consumers
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Werbung
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Christodoulides, George
4
Michaelidou, Nina
4
Argyriou, Evmorfia
1
Borel, Laurence
1
Dąbrowski, Dariusz
1
Ferreira, Carlos
1
Hassan, Louise M.
1
McGrath, Michelle
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Moraes, Caroline
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Schivinski, Bruno
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Siamagka, Nikoletta Theofania
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Psychology & marketing
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ECONIS (ZBW)
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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2
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
3
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
4
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
5
Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno
;
Christodoulides, George
;
Dąbrowski, …
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
Saved in:
6
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
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