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Advertising effects
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Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
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Marketing : ZFP ; journal of research and management
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Selling modernity : advertising in twentieth-century Germany
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of hospitality management
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Faculty & research / Insead : working paper series
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Journal of global marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Praxis : Wahrnehmung, Lernen, Aktivierung, Image-Positionierung, Verhaltensbeeinflussung, Messmethoden
Neumann, Peter
-
2003
-
2. überarb. und erg. Aufl
Persistent link: https://www.econbiz.de/10002210459
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2
Wie entscheiden Kunden wirklich? : mit dem Wissen des Neuromarketings zu mehr Erfolg im Vertrieb
Labude, Christoph
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2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014373984
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3
Psychologie des Spendenverhaltens : Analyse eines theoriegeleiteten Prozeßmodells
Heidbüchel, Andreas
-
2000
Persistent link: https://www.econbiz.de/10001460185
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4
Intensität der Werbeforschung grosser Werbetreibender : eine empirische Untersuchung
Felser, Peter
-
1991
Persistent link: https://www.econbiz.de/10000875480
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5
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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9
Rethinking message strategies : the difference between thin and thick slicing
Lee, Angela
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 139-158)
.
2008
Persistent link: https://www.econbiz.de/10003755909
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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