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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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A South African perspective on transit advertising media : exploring regular commuters' attitudes towards minibus taxi advertising
Du Plooy, Thérèse; Du Plessis, Giselle; Ehlers, Lené - In: International journal of business policy and economics 5 (2012) 2, pp. 245-254
Persistent link: https://www.econbiz.de/10009723018
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso; Ellis, Debbie - In: International journal of innovation & sustainable … 16 (2022) 3/4, pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
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Impacts of duo-regional generic advertising of social media on consumer preference
Chen, Xuqi; Yan, Heng; Gao, Zhifeng; Jiang, Yuan - In: Agribusiness : an international journal 38 (2022) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10012816684
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; Northup, Temple - In: International journal of advertising : the review of … 41 (2022) 5, pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...
Persistent link: https://www.econbiz.de/10012114176
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Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan - In: International journal of e-business research : an … 14 (2018) 3, pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
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The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products
Kaushik, Tanuja; Baliyan, Rashi - In: GITAM journal of management : a quarterly publication … 15 (2017) 4, pp. 128-143
Persistent link: https://www.econbiz.de/10011886855