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You reap where you sow : a trust-based approach to initial seeding for viral advertising

Huh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 963-989

Persistent link: https://www.econbiz.de/10012395590

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

Influencer advertising : facilitating poor-fitting influencer posts

Hawkins, Matthew A.; Saleem, Fathima Z. - In: Management decision 62 (2024) 1, pp. 200-218

Persistent link: https://www.econbiz.de/10014465689

Aligning the virtual with the physical : social media, strategy, and Arts and Gardens

Dumont, Georgette E. - In: Cases on strategic social media utilization in the …, (pp. 184-208). 2015

Persistent link: https://www.econbiz.de/10010507828

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

Online video advertisement avoidance : can interactivity help?

Hussain, Dildar; Lasage, Hélène - In: The journal of applied business research 30 (2014) 1, pp. 43-49

Persistent link: https://www.econbiz.de/10010252121

Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Breves, Priska; Amrehn, Jana; Heidenreich, Anna; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1209-1229

Persistent link: https://www.econbiz.de/10012650647

Social Media Influencer in Advertising : The Role of Attractiveness, Expertise and Trustworthiness

Chekima, Brahim; Chekima, Fatima Zohra; Adis, … - 2021

The cosmetic industry has shown rapid growth worldwide and is seen as a profitable business yet highly competitive. A popular grab-attention strategy being adopted worldwide by the brand manufacturers is celebrity endorsement to improve the effectiveness of the advertisement. Despite its...

Persistent link: https://www.econbiz.de/10013249992

Social media advertising : how online motivations and congruency influence perceptions of trust

Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213

Persistent link: https://www.econbiz.de/10013177504

Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness

Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127

Persistent link: https://www.econbiz.de/10011878194

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