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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam; Viedma del Jesus, Maria Isabel; … - In: Journal of advertising research 55 (2015) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320