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Advertising agency-client relations : a strategic perspective
Michell, Paul - 1988
Persistent link: https://www.econbiz.de/10000742446
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Britain's advertising industry : 1988
1988
Persistent link: https://www.econbiz.de/10000771055
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The brothers : the rise & rise of Saatchi & Saatchi
Fallon, Ivan - 1988
Persistent link: https://www.econbiz.de/10000757430
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Annual report / The Advertising Standards Authority
Advertising Standards Authority <London> - London - 13.1975/76 - 14.1976/77[?]; 1979 -
Persistent link: https://www.econbiz.de/10000473236
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Saatchi & Saatchi : the inside story
Fendley, Alison - 1996 - 1st American ed
Persistent link: https://www.econbiz.de/10000593136
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Is your advertising budget wasted?
Law, Ian - 1986
Persistent link: https://www.econbiz.de/10000685922
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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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International entrepreneurship and managing network dynamics : SMEs in the UK advertising sector
Boojihawon, Dev K. - In: Managerial issues in international business, (pp. 102-122). 2006
Persistent link: https://www.econbiz.de/10003331531
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Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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Advertising research : markets, methods and knowing consumers
MacRury, Iain - In: The advertising handbook, (pp. 46-73). 2009
Persistent link: https://www.econbiz.de/10003851901