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Globalisation, branding and advertising's stakeholders
Brennan, Linda; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 22-41). 2017
Persistent link: https://www.econbiz.de/10011668012
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From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert; Brennan, Linda; Nguyen, Dang; Parker, … - In: Global advertising practice in a borderless world, (pp. 219-227). 2017
Persistent link: https://www.econbiz.de/10011668028
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The future of advertising in China
Bilby, Julie; Reid, Mike; Brennan, Linda - In: Journal of advertising research 56 (2016) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
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Global advertising practice in a borderless world
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2017
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10011638506